ABOUT – HALO

LOUISE PASTEUR DE FARIA

Is an Anthropologist (P.h. D) and International Research Consultant. Louise works with industry leaders and partners with some of the best research and design talent to deliver large-scale innovation projects. Her Ph.D. thesis entitled ‘The power of dreams: An Ethnography of start-up companies in Brazil and in the United Kingdom’ explored the process of becoming an entrepreneur in the Brazilian start-up business landscape. Her Master’s dissertation, ‘The art of fame: The becoming of a web celebrity’ received the 2014 Heloísa Alberto Torres Award by the Brazilian Anthropological Association.

louise@halobureau.com

LIVIA PINENT

Is an Anthropologist (M.A.) and Communications specialist (Ph.D.). Her research focuses on fashion, creativity, and innovation through an ethnographic perspective, with a special interest in creative processes and people's relationship with products and brands. As a communications specialist, she worked for over a decade with strategic communication, PR, and digital marketing. Livia is based in Porto, where she works as a research consultant.

livia@halobureau.com

LOUISE SCOZ PASTEUR

Is an Anthropologist (P.h. D) and International Research Consultant. Louise works with industry leaders and partners with some of the best research and design talent to deliver large-scale innovation projects. Her Ph.D. thesis entitled ‘The power of dreams: An Ethnography of start-up companies in Brazil and in the United Kingdom’ explored the process of becoming an entrepreneur in the Brazilian start-up business landscape. Her Master’s dissertation, ‘The art of fame: The becoming of a web celebrity’ received the 2014 Heloísa Alberto Torres Award by the Brazilian Anthropological Association.

louise@halobureau.com

LIVIA PINENT

Is an Anthropologist (M.A.) and Communications specialist (Ph.D.). Her research focuses on fashion, creativity, and innovation through an ethnographic perspective, with a special interest in creative processes and people's relationship with products and brands. As a communications specialist, she worked for over a decade with strategic communication, PR, and digital marketing. Livia is based in Porto, where she works as a research consultant.

livia@halobureau.com

JULIA CARDONI

Julia Cardoni is a social scientist and anthropologist. Since 2017 Julia is a project manager at MUVA, a DFID-funded program for women’s economic empowerment in urban Mozambique. Her goal is to test, learn and adapt projects to level the playing field of economic opportunities for women.Currently Julia is responsible for projects involving the development of soft skills for young women, entrepreneurship and gender equity projects for the private sector.

cardonijulia@gmail.com

CRISTINA HEROLD

Is a design anthropologist and qualitative user researcher whose professional experience revolves around creating human-centered services and solutions for both private and public sector organisations. Christina is the User Researcher in the UK-based charity Addaction’s digital development team where she delivers the fine-grained insights into the risk-taking behaviour, social dynamics and unmet needs of the people with alcohol and drug addiction that Addaction serve. Her goal is to bring nuance and socio-cultural perspectives into the debate of addiction and more generally to contribute to a world that is designed by, for and with people.

cheroldresearch@gmail.com

ALINE ROCHEDO

Is a journalist, anthropologist (Ph.D.), and storyteller. Her main interests are material culture, anthropological writing, ethnography, and fashion studies. Currently, Aline is running her own project called Campo de Escrita (Writing Field), offering workshops on writing ethnographies and working as a reviewer, copywriter, editor, and consultant for writers.

alinerochedo@gmail.com

MARTA MISKARYAN

Is a documentary filmmaker and photographer from Yerevan, Armenia. Her main interest lies in the exploration of memory and heritage through powerful visual metaphors. Marta’s journey into visual storytelling started while volunteering for an educational foundation, where she created short films and animation projects in collaboration with local communities. She then moved to study in Moscow (VGIK), which gave her a unique opportunity to specialise in the craft, while being in one of the birthplaces of the documentary genre. Marta’s main focus is documentary directing, which allows her to discover with real-life narratives, while developing her own visual aesthetic. Her most recent project, documentary short ‘Arquivo’, shines a light on the devastating tragedy of the National Museum in Rio de Janeiro

miskaryanmarta@gmail.com

CATHERINE MULES

Is a social researcher and public relations practitioner interested in all things communication. Following her academic background in psychology and public relations, since 2017, Catherine has freelanced on several socially-focused communications projects including THINK Promo, a promotional brand aspiring towards fully sustainable sourcing practices and, currently, for New Zealand’s Technology Investment Network. Her motivation is to use open methodologies to create social value; with the vision of a future where business and social aims may be more closely aligned.

catherinemules@gmail.com

ALINA PAVLOVA

Is Cultural Sociologist with large experience using data science methods, statistics and online media web analyses. Alina combines ethnographic and anthropological approach with statistical testing of assumptions. Her areas of expertise are sociology of health, well-being and tourism practices. Alina is also singer and currently lives in New Zealand.

alina.pvlova@gmail.com

CAROLINA CHIESA

Is a Cultural Economist and Anthropologist interested in the relationship between markets and culture. Carolina is currently a PhD at Erasmus University Rotterdam where she also works as lecturer. Her study focus on Crowdfunding as a funding strategy in cultural and creative industries. Carolina has experience designing cultural projects and public policy analysis for the development of artistic and creative fields. Her goal is to bridge the gap between qualitative and quantitative research, the digital and the humanities. She is also an occasional drummer and enthusiastic about artistic scenes.

carolinadallachiesa@gmail.com

ANNIQUE JANSEN

Annique Jansen is a business anthropologist based in Belgium, advocating for responsible entrepreneurship. Believing that profits can be increased and costs can be cut, especially while creating a positive impact on society and our planet. Having experience in social theory, sales, business development and social work, she combines these fields to offer advice on social entrepreneurship through marketing, PR and strategy. Her goal is to motivate people to improve their corporate cultures and marketing strategies in the light of sustainable, human-centered entrepreneurship.

anniquejansen@gmail.com

DANIEL ALVES

Graduated in Anthropology and holder of a master’s degree in Evolution and Human Biology from the University of Coimbra, he is a UX researcher and business anthropologist. Co-founder of the portuguese consulting company “Ambigrama”, the first organization dedicated to the application of Business Anthropology in the country.

danielalves@ambigrama.pt

AUGUSTO FERREIRA

Graduated in Anthropology from the University of Coimbra. Co-founder of the consulting company "Ambigrama", the first company in Portugal exclusively dedicated to the application of business anthropology, in the organizational environment and outside the academic world, which also operates in the field of biological anthropology. Data analyst treinee with a ongoing project about the influence of AI on access to education from the perspective of an anthropologist.

augustomgferreira@ambigrama.pt

Livia Pinent

Is an Anthropologist and Ph.D in Communication Sciences, researching consumption and fashion innovation. Brand Strategist, she is an entrepreneur and enthusiast of new business models. Livia was the founder of a digital communication agency and worked as Marketing and Content Lead in a startup company. She has experience doing ethnographic research for global brands, using observational methods, and delivering refreshing insights. Fashion lover and geeky since childhood, seeks unusual connections and meaning in everything.